2020 China NMN Ingredient Supplement Consumer Survey Report

Issuing time:2020-12-24 17:06

IResearch

Daily purchase habits of health care products;

• The majority of respondents had a high level of health concern;


• Most respondents have developed the habit of improving their health by buying and taking health supplements, and are willing to spend money on health products;


• Improving immunity is the main concern of most respondents when purchasing health supplements;


• Most respondents had a good experience with health supplements and were able to actually feel the improvement in their health status after actually taking them.


NMN Ingredient Supplement Awareness and Purchase


• Most respondents believe that NMN ingredient health supplements are mainly to improve immunity and improve sleep effects, and cognition is not comprehensive enough;


• Most respondents have a high acceptance of NMN ingredient health products prices;


• Most respondents are more satisfied with the efficacy of NMN ingredient health supplements, will continue to take them, and are willing to recommend others to buy.


NMN Ingredient Health Product Target Customer Profile:


• Female consumers are the majority, lion, cancer and virgin are the three main constellations of health care product consumption;


• Most respondents are willing to pay for their health, preferring to choose familiar, well-known brands when shopping;


• Most like to try new things, think that good health is the most important, and are willing to constantly pursue a better quality of life.


Health status of health care product consumers


The respondents who participated in the survey generally paid more attention to their health status, and modern people have more or less health problems because of various reasons such as living environment, stress, staying up late, etc., of which immunity declines, feeling tired and stressful and memory loss are the three major health problems that plague the respondents.


The main health demands of consumers of health care products


The main demands of the respondents were: to improve immunity (76.1%), improve sleep (53.6%), and fight fatigue (52.5%).



Frequency of purchase of health supplements


Respondents purchase health care products more frequently, and more than 60% of consumers purchase various health care products within 1-3 months.


Considerations when purchasing nutraceuticals


When purchasing various health care products, the surveyed consumers mainly consider the three major factors of product efficacy, evaluation and word of mouth, and product safety.


Awareness of the efficacy of NMN ingredient health products


Nearly 80% of consumers will take the initiative to further understand product information after hearing about NMN ingredient health products. Respondents did not have a comprehensive understanding of the efficacy of NMN ingredient health products, believing that their main effects were to enhance immunity and improve sleep.


NMN ingredient health product market maturity


Most consumers have been exposed to NMN ingredients in the recent year. Among the consumers who know NMN ingredient health products, there are still fewer consumers who have really purchased and taken them, and the product still has a large sales space.


The main reasons for buying NMN ingredient health products


In the past two years, nmN ingredient health care products have gradually increased their awareness in China. Most respondents hope to enhance their body's immunity and improve sleep by taking NMN ingredient health products, and nearly 40% of the respondents hope to repair their skin and achieve beauty whitening effects by taking NMN ingredient health products.


NMN Ingredient Nutraceutical Brand Preference



The consumers surveyed purchased NMN health product brands with a wide distribution, but nearly half of them chose NMN ingredient health products from the United States, followed by Japan and Australia. Surveyed consumers prefer international brands, including the well-known American dietary nutrition brands GNC, DR. Many international brands, including TUCKER+, also plan to launch NMN-related products globally in November.


Satisfaction with the efficacy of NMN ingredients in health products


After taking NMN-based health supplements, respondents felt that the most obvious change in themselves was a better mental state, followed by a whitening and firming of the skin. In addition, the surveyed consumers are more satisfied with the efficacy of NMN ingredient health products, will continue to insist on taking, and are willing to recommend others to buy.


Typical enterprises and development status


Health care products market in the domestic just started, commodities to import-based, at present, China's health care products industry scale is growing rapidly, the current market size is close to 400 billion yuan, with the future market promotion of anti-aging products, NMN products market prospects are considerable.


In the domestic market, NMN health care products are gradually rolling out, and related manufacturers have also received the attention of ordinary people. Harvard University professor David Sinclair believes that NMN with resveratrol can play a more efficient role in the human body.


Nutraceutical consumer values


91.1% of the surveyed consumers agree that physical health is the most important, compared to career and wealth, they pay more attention to the continuous pursuit of a better quality of life (88.0%), while they love to make friends and try new things, like to enjoy life.


Personality and interests


The health care product consumers surveyed have an optimistic personality, are carefree, enjoy life, are smart, and usually like to travel, fitness, shopping and wellness.


Gender distribution


Gender distribution of health product consumers: 38.9% of men and 61.1% of women.


Age and marital status


Young and middle-aged people over the age of 30 are the main consumers of health care products, and married people with children pay more attention to health care. It is worth mentioning that with the increase of sub-health conditions and the continuous awakening of people's health awareness, young people under the age of 30 have gradually joined the ranks of taking health care products.


Occupational distribution and income status


Among the consumers of health care products, there are more white-collar workers in enterprises; in addition, the income level of consumers is high, more than 60% of the population has a pre-tax monthly income of more than 10,000 yuan, and the monthly income before the evaluation is 11401.5 yuan, which belongs to the middle class.


Source: iResearch